Shop · Goals · Hydrate & plump
Goal
Hydrate & plump
Draw in water and help skin hold onto moisture.
3,689
Products
2
Concerns it covers
9
Key actives profiled
19
Sources behind them
What actually helps
AHA exfoliant (gentle)
Exfoliates surface scale and can make rough texture feel smoother
Urea
Helps dry, tight skin hold more water
Ceramide Np
Helps replenish surface lipids within an appropriately formulated moisturizer
Products that contain them
Glow Recipe
Strawberry Smooth BHA+AHA Salicylic Serum Sachet
Hyaluronic Acid (salt form)
Photosensitizing
Glow Recipe
Watermelon Glow Niacinamide Hue Drops - Sun Glow Sachet
Hyaluronic Acid (salt form)
Fragrance allergen
Glow Recipe
Cloudberry Bright Moisture Cream Sachet
Mediheal
MEDIHEAL Collagen Nude Gel Mask 30ml
Other goals
A goal is what an ingredient does for you, not a categoryBrighten & fade dark spots
Even out tone and fade post-acne marks, melasma and sun spots.
Clear breakouts
Unclog pores, dissolve blackheads and calm active blemishes.
Smooth fine lines
Soften wrinkles and firm skin over time.
Calm redness
Soothe irritation and reactive, sensitive skin.
Refine texture
Smooth rough, bumpy or uneven skin.
Repair & strengthen
Rebuild the skin barrier and undo visible damage.
Protect from sun
Shield against UV and environmental stress.
Read next
Where the claims above come fromSkin science
Barrier repair 101: what it is, how it breaks, how it heals
Stinging moisturizer, sudden sensitivity, tight flaky skin — a lot of skincare trouble is a damaged barrier. Here's what that means in plain terms, and the boring routine that heals it.
Jun 2026 · 3 min
Skin science
How the skin barrier works
Half of skincare trouble traces to one thin layer of cells and lipids. Here's the mechanism — bricks, mortar, and water loss — and why it decides what your skin can tolerate.
Jun 2026 · 5 min
Skin science
The skin barrier, and why ceramides matter
Half of skincare problems trace back to a leaky barrier. Here's what that means and what the evidence says about repairing it.
Jun 2026 · 3 min